I’m not a comic book person so I’m actually a bit slow to discover this. Starting this month–oops, technically last month– every issue in the Ultimate line will include a code to get a free digital copy of that issue. Please please please let this trend gain momentum. Is there even a good reason for it not to? It’s not as though manuscripts aren’t already being handled digitally these days at every step from initial submission through editing on to printing. The biggest potential difference between an ebook and a physical version is perhaps page layout (which affects page count), but since I know that that can be changed on the fly just by rotating my iPod touch (no dedicated ereader for me yet), it probably isn’t that big of a barrier.